English
Kinyarwanda
Rwanda National Police (RNP) on Tuesday, October 15, re-launched the Gerayo Amahoro road safety campaign with a fresh focus on shared responsibility among road users under the new theme: “Turindane, Tugereyo Amahoro.”
Loosely translated as 'let us protect one another to arrive safely' the revamped Turindane, Tugereyo Amahoro builds on the foundation of Gerayo Amahoro, which has promoted road safety since it was launched in 2019.
Assistant Commissioner of Police (ACP) Boniface Rutikanga, the RNP spokesperson, said the new theme marks a strategic shift in how the campaign will engage with the public.
“This campaign was developed to reshape how Gerayo Amahoro has been conducted and to give it more impact through the sub-theme, which emphasizes that road safety is everyone’s responsibility. It requires collective efforts to prevent accidents and to make roads safer for all,” ACP Rutikanga said.
He added that the goal is to deepen personal accountability on the road and to further instill the culture of care and collaboration.
“Our objective is to enhance the degree of responsiveness that individuals exhibit in preventing accidents that may affect them and others. Through focused messaging, we seek to motivate individuals to assume responsibility for road safety, embrace preventive actions, and foster mutual respect while on the road.”
“We want to elevate the degree of responsiveness individuals exhibit in preventing accidents that could affect their lives and those of others. Through Turindane Tugereyo Amahoro, we aim to encourage individual and collective responsibility on the road, adopt preventive behaviors, and practice mutual respect on the road,” he explained.
While the theme has changed, the campaign’s core mission remains intact, ACP Rutikanga said.
“The campaign’s fundamental mission remains the same—promoting safer roads through increased public awareness, education, and partnerships,” he emphasized.
Since its initial launch on May 13, 2019, Gerayo Amahoro has contributed significantly to raising awareness about traffic laws and encouraging safe behavior among road users. Despite the reduction in fatalities, road accidents remain a serious concern.
Pedestrians account for 34% of accidents recorded since last year.
Motorcycles account for 27%, cyclists 23% and 16% caused by other road users.
Road accidents were largely caused by negligence, recklessness, and a widespread lack of concern for the safety of others.
Globally, the situation is no less alarming. The World Health Organization (WHO) reports that over one million people die each year due to road traffic accidents, making road safety a global health priority.
With the launch of “Turindane Tugereyo Amahoro”, the Rwanda National Police hopes to further reduce traffic-related injuries and fatalities by strengthening the collective resolve of all road users to act responsibly and protect one another.
